Ken’s Superfair Foods

Ken’s SuperFair Foods was founded in 1972 in Aberdeen, South Dakota by Ken Fiedler along with two partners from Blue Valley Dairy in Hoven. In the mid-1990’s, the Fiedler family bought out the partners, and now own and operate Ken’s as a family affair. Ken's son, Kevin, is the president and CEO of the Ken's supermarkets. Ken continues to serve as chairman of the Board of the business today. Other family members continue to be involved as well in different areas of the business.

The Aberdeen location, Ken’s SuperFair Foods, is the “mother hen” store that allows the surrounding Ken’s Food Fair stores in smaller towns to offer competitive prices with a supermarket atmosphere.